วันอังคารที่ 30 ตุลาคม พ.ศ. 2555
Marketing Checklist for Small Retailers
This is a checklist for the owner-manager of a small retail business. The questions cover areas of retail marketing, including aspects like customer analysis, buying, pricing, and promotion. You can use it to evaluate your current status and, perhaps, to rethink certain decisions.
These questions are meant to help you analyze your retail operation from the marketing viewpoint. You should know the strengths of your business and products. You must also know the real problems you are up against. Your business depends on your good sense and management foresight. You must adapt to new markets, product changes, and be innovative to keep your business growing.
The Retail Concepts, What is Marketing?, http://www.retailconcepts.com/retail-resources/planning-checklists/marketing
The Small Business Treasure Inc. , Marketing Checklist for Retailer, http://www.belgotec.com/small-business-marketing/marketing-m2c.htm